Privacy

Last updated: May 12, 2026

Here's the deal on what we do with your stuff. No corporate-speak, no buried fine print. If something here sounds wrong or feels off, hit the Contact page and tell me — I'll fix it.

Who "we" is

EarTag is run by Joshua Wetzel out of 39170 Balmoral Dr, Prairieville, LA 70769. "We" is mostly just me. When this page says "we," picture a guy at a kitchen table.

What we collect

Stuff you type in. Your email, name, phone if you give it, address if you give it. The animals, weights, photos, vaccinations, kiddings, sales — everything you log into the app. That's the data the app exists to hold for you.

Who you've shared with. If you invite your spouse, your vet, a buyer, whoever — we keep track of who can see what. Otherwise the "share" button wouldn't work.

Sign-in stuff. If you set a password, we store a hash of it (not the password itself — we literally can't see it). If you sign in with Google, we get your email and a Google ID; we never see your Google password.

Logs. The server keeps short-term notes on who hit what page when, and from what IP. Used for debugging and catching abuse. Rolls off after a few weeks.

Waitlist signups. If you joined the waitlist, we kept the email you gave us and the "worst paperwork" note if you wrote one. That's how we know what to build.

What we don't do

Sell your data. Ever. Not to advertisers, not to data brokers, not to anyone. It's not a slippery slope we're flirting with — we won't, full stop. The whole pitch of this app is "your records, yours." Selling them would break that.

We also don't share your livestock records, your roster, or your contact info with breed registries, the government, or anyone else — unless a court actually makes us, in which case we'll tell you about it if we're allowed to.

Who else sees the data

A few outside companies help us run the app. Each only sees the slice they need, only when they need it.

Brevo. Sends our emails (sign-up confirmations, password resets, account-deletion links, etc.) and our text messages (two-factor codes, the notifications you opted in to). They see your email or phone for the moment the message is on its way.

Google. Handles "sign in with Google" if you use it. Google tells us your email and a stable account ID. We don't see your Google password and we don't get into your Google account.

Google Analytics. Yes, we run GA4 — see the "Analytics" section below for what it actually does.

Our cloud host. Runs the servers and the database. Same arrangement as any reputable web host: encrypted on the wire, encrypted on disk, accessed by their automated systems (and, rarely, a human on-call when something is on fire).

Analytics

We use Google Analytics 4. It tells us things like "how many people visited the landing page this week," "which help articles get read," and "did anyone make it through the sign-up flow." It's how we figure out what's working.

GA sees: your IP (Google uses it for rough country/region — they don't share the raw IP with us), the page you're on, your browser, your device type, how long you stayed. Standard web analytics stuff. It uses cookies (the _ga family) to tell repeat visits from new ones.

We do not tag your analytics traffic with your account ID, your email, or anything that identifies you to us personally. If your browser sends a "Do Not Track" or "Global Privacy Control" signal, or you block Google domains, GA just doesn't run for you and the app works fine.

Cookies

Sign-in cookie. Set when you log in. It's how the site knows it's you on the next page load. Disappears when you sign out or expires on its own.

Last-flock cookie. Remembers which flock you had open so you don't have to pick it again. Just the flock's ID, nothing else.

Google Analytics cookies. Mentioned above. Used for visitor counts.

How long we keep it

As long as your account is open, we keep your data so the app works. When you delete your account, your stuff is hard-deleted — your flocks, the animals and events in them, your access grants on other people's flocks, your profile, your login. Gone. No backup recovery, no 30-day grace period, no "are you sure?" two weeks later. If you change your mind, you'll need to start over.

Server logs roll off after a few weeks. Aggregate counts (e.g., "the site got N visits last month") may stick around longer but they don't identify you.

Your rights

See what's there. Your Account page shows your profile. Your flock pages show every record you've logged. If you want a structured export, ask via Contact and we'll sort it.

Change it. Edit your profile on the Account page. Edit or delete any animal or event on its own page.

Nuke it. The "Delete account" option on the Account page emails you a one-time link. Click it and your data is gone — yours, and any flock you owned, and any access grants under it.

Kids

EarTag isn't for kids under 13 and we don't go looking for their info. If you're a parent and your kid signed up, hit Contact and we'll wipe the account.

Changes

If we change something that matters, the "Last updated" date up top goes up and, if you have an account, you'll get an email so you can read the new version before it kicks in.

Questions

Reach out through the Contact page. A real person will read it. (See "Who 'we' is," above. Real person.)